Digital Retail, Data, Privacy and Cyber
Digital capability now sits at the centre of consumer and retail business models. Online marketplaces, AI-enabled pricing tools, loyalty ecosystems and customer analytics are reshaping how businesses reach customers, personalise offerings and scale across both physical and digital channels.
These digital ecosystems rely on the effective use of customer data, sophisticated platform infrastructure and complex technology partnerships. How those systems are structured, and how data is collected, used and secured, increasingly attracts scrutiny under privacy, consumer and competition laws.
We help clients design and operate digital platforms and data strategies that support innovation and commercial growth while managing regulatory and cyber risk.
Our experience spans:
eCommerce platform structuring and marketplace terms
Online contracting and consumer-facing terms
Customer data use and governance
AI-enabled pricing, personalisation and automated decision systems
Privacy Act compliance and regulatory engagement
Cyber resilience, incident response and data breach management
Payment platforms, BNPL and embedded finance arrangements
Vendor, SaaS and technology contracting
We work closely with boards, general counsel, technology leaders and risk teams to embed digital governance frameworks that enable innovation while protecting consumers and brand value.
Experience
Toyota
Advised Toyota Australia on a wide range of privacy matters including data sharing arrangements, developing privacy documentation and advising on the privacy impact of proposed uses of customer information.
adidas
Advised adidas in relation to the privacy implications of personal information collected in Australia being held on overseas servers, as well as in relation to the privacy implications of a range of sponsorship and promotional activities conducted by adidas.
Online marketplaces
Advising various multinational and domestic online marketplace and e-commerce platforms on establishment, operation, consumer-facing terms, platform governance and regulatory risk. Our experience includes advising on the launch of digital marketplace offerings, market entry strategies and compliance with consumer, competition and platform regulation across both physical and digital retail channels. Clients include major international e-commerce platforms, delivery platforms and domestic online retail marketplaces.
PENDING Major International Retailer – cyber breach
Advising a major international retailer on its response to a multi-jurisdictional data breach, including Privacy Act notification obligations, customer communications, OAIC engagement, credit monitoring arrangements and management of subsequent customer and regulatory complaints arising from the incident.
PENDING Woolworths
Acting for Woolworths in its procurement of critical IT products and services for its retail stores.
PENDING Hoyts
Acted for Hoyts on the procurement of telecommunication services.
PENDING Multi-national gaming company
Acted for Hoyts on the procurement of telecommunication services.
Mobile Payments Products
Provided advice to a multi-national gaming company in relation to privacy issues associated with cloud storage of personal information.
Digidirect
Advising Digidirect on a consumer investigation, as well as marketing and competition compliance across both its brick-and-mortar and online retail operations.
Major cosmetics retailer (MECCA de-identified)
This client has become one of Australia and New Zealand's largest and most trusted brands in the retail cosmetics sector. As a result of its success and sustained growth, the client has required the implementation of a state-of-the-art enterprise resource planning (ERP) system capable of supporting its evolving business needs. We advised on this vital business transformation project by providing the full range of legal services from initial contractual advice and risk analysis, to negotiation and deal closure.
